envy ~ london thru my own lens

the immortal ghost, the silver ghost, the silver wraith , the silver shadow, the silver cloud, the silver spirit, the silver seraph, the phantom are not comic book super or anti-heroes. they are objects of desire. the rolls royce is not for everyone.

my understanding of a truly aspirational brand is vaguely related to a possessive desire to own something well outside the current elasticity of my purse strings, but reasonably within the realm of acquisition.

i interpret the luxe marketer’s message to me as neither belonging to the current consumer group, nor to a direct aspirational audience, but allow myself to be convinced that i am indeed, part of the larger, yet exclusive target audience. a nice idea that puts me closer to my roller than the far more amorphous 'exposure' group.

i’ll certainly want to think of myself as light years away from 'those' who see this creation as simply as an expensive car, or just a wraith, shadow, seraph, ghost or phantom.

i wonder why rolls royce never thought of a model called the grand delusion.

photograph: self portrait outside a roller showroom, mayfair, london, summer 2005